SEM (Search Engine Marketing)

In the beginning of Online Industry the SEO & SEM were considered one roof operations, however over the time Industry changed and adopted SEM only related with paid marketing on search engines.

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)

Major search marketing platforms:

  • Google: AdWords
  • Bing Ads
  • Yahoo: Search Ads

This is a bit complicated procedure but if handled by a professional team this is fast performance. You need Researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.

It involves research, competitive analysis, activities which can increase traffic. SEM is a broader section as compared to SEO. SEM targets direct consumers and that too instant via advertising on search engines and other networks. If you look forward to conduct a successful business online you must participate in organic and paid both activities.

Search Engine Marketing

Digital Marketing

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